The main types of data used in digital marketing

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Conclusions What are the main types of data used in digital marketing  are First party data or the primary data of a business Second party data or data that you did not collect directly Third party data or data obtained from third parties In this article we will explore the importance of each type of data in the context where crossplatform customer tracking is becoming increasingly difficult to achieve, legislation is constantly changing see GDPR rules and the transition to cookiefree marketing is in the last phase of implementation.


What is first party data or primary data First party data is all the information you collect directly from your audience customers, website visitors and people who follow you on social media platforms. This data is unique because it is collected directly by you , which puts Belgium WhatsApp Number Data you in the position of "first party" in the collection process. Primary data, first party First party data comprises various types of information, such as Demographic Information | age, gender, income, education and so on Purchase history | detailed records of purchased products Information from subscriptions  





Collected from users who have subscribed to the newsletter Online Behaviors | the interactions that users have on your website, application or product, the pages they visit, the time they spend on the website, the actions they take on the website Social media interactions | data obtained from conversations on social media platforms, including how audiences interact with marketing materials. Survey data and feedback | information collected from surveys, customer feedback mechanisms, ratings and reviews Analysis of site metrics | analysis of the length of time spent on the site by each customer, the specific pages visited and the general pattern of engagement Data from CRM | which gives you an overview of customer interactions and history How do we collect first party data